LinkedIn: The Social Media for Businesses
There’s one social media site that stands out among the rest these days, one that’s seen promising stock growth and many new members: LinkedIn. This app allows small business owners to talk about their businesses, themselves, and their values in profile form. Is it a good way to get publicity for your company or just another waste of time popularity contest? Let’s take a look.
Will LinkedIn help me advertise my small business?
In a way. LinkedIn is more about the business owners than the actual business. It allows you to show what your business is all about, and you could post links to your company website, but it’s more of a social site than that. It’s not a place for ads, because it’s not about marketing your product; It’s about marketing you. Still, if you’ve got a small business, especially one with a store that you run yourself, it gives your customers a chance to get to know you. If they like you, they’ll almost always give your product a try.
Will LinkedIn help me make ties with the community?
Yes. By making a profile on LinkedIn, you make your small business more transparent to the public in its dealings. You also show them your character and give them a face behind the product you want them to buy. It can also connect you to other local business owners that might support you as a sort of comrade. Community endorsements, especially from other trusted local companies can do wonders for a struggling small business.
Will LinkedIn help me improve my business?
Probably. LinkedIn is not the Pinterest of business. You’re not going to find a lot of magazine quality impossible projects to do. LinkedIn has other real business owners sharing practical advice and stories from personal experience. If you check out the profiles of similar businesses, you’ll be sure to find some innovative ideas that you can implement in your own company.
This all sounds pretty good, but is it just a trend? Are there still going to be people looking at the website in five years?
All signs seem to say that LinkedIn is here to stay. The website was created pretty recently and has grown a lot within the past few years. It’s stocks are rising in value at a healthy pace and the scope of the application’s abilities are growing daily. It’s becoming a valuable tool for business owners to get the scoop on news that might pertain to them, to network with fellow community businesses, and to find ideas that could improve their company. Making a profile, overall, is probably a wise investment of time.