It’s important to remember in the midst of all the modern advertising in media, that there are millions of older Americans who make up a great portion of the consumer sector. Since people are having less kids these days, the older citizens are now a larger percentage of the population, and this is a good thing for businesses if they can appeal to them. Additionally, most people have more money to spend in their old age, having saved up for years and retired. They’re not trying to pay off student loans or put their kids through school anymore. Tapping into this portion of the population can take your business to the next level. Here are some ideas for marketing to this group.
Don’t underestimate the prevalence of online shoppers. Many older consumers prefer shopping online to in-store shopping. Shops can be hard for the elderly to access or farther away than they’re willing to drive, so making your product available in that way is a surefire way to reach more of them. Many people assume that the elderly shy away from computers (and thereby, online shopping) but this is simply not true. The number of computer users over 50 years of age is obviously growing every day, and now they make up the majority of the age group.
Good news: If you have a business marketing clothing or home furnishings, you’re especially suited to market to this group! Older women are some of the primary clothing and home goods consumers in the US. They take pride in their homes and their style.
Don’t lose hope if you’re not marketing those items! Seniors are interested in a lot more than those goods. Even though those are the primary sales in their age group you can market to the group with virtually any product if you give them the right information. Make sure you support their sharing your business information with their friends. Put out ads on social media with deals for friend referrals. A huge contributor to success with the older generations of America is word of mouth advertising and viral social media. So give them the opportunities to market your business for you in these ways!
Don’t be scared to market to this group! They’re a lot more modern than most small business first think, and if you can make your product appealing to them, you’re on your way to appealing to generations to come.