Alright, so you’ve been picked to try and convince your coworkers to implement a new dress code policy or sick day policy. Chances are, they won’t be in favor of upping the policy, but you’ve got to make your presentation anyway. You’re probably thinking there’s no way you can convince them to agree to the changes, and you’re probably dreading that you’ll have to try anyway. Here are some tips that might help your chances of convincing them.
Appeal to ethos.
You are probably wondering what in the world ethos is. Appealing to ethos means showing them that you are one of them. It means you show them that you understand why they might oppose the change, and that you concede some of their points. Your goal should be to show them that even though you completely understand their perspective, you still choose the other. Show them that although you may have previously agreed with them, now you have begun to disagree. If you can show them that “someone like them” changed their mind to accept the new policy, they will be way more likely to consider it themselves.
Appeal to logos.
Logos seems like a pretty serious word, but it’s not so scary. It is however, quite effective, especially in a company corporate presentation setting. Logos is the term used in rhetoric for logical argument. Make all the best arguments for your case. Don’t leave any out. Show them that you have many reasons why your idea is the best. Your goal here should be to convince them that it would be a serious mistake to not make the change, and to show them that the only option that makes sense is to do things your way. Your company wants to do what’s smart, so show them why your idea is smart, and why the others aren’t as smart.
Appeal to pathos, if possible.
Pathos is the term in rhetoric for feelings. It ties in pretty close to ethos, because when you try to make someone feel the way you do, you have to make them relate to you first. If you can make them feel like your decision is not only the right thing to do for business but also the right thing to do morally, you’ve got an extra ace in your hand. Convince them that they will feel better having made the change that you’re trying to sell, and that they may even feel better simply after deciding to support it.
Try these three methods to build the framework of your corporate presentation and chances are good that you’ll be making the most effective argument possible.