Though Google rarely makes such drastic changes to its search engine algorithm, it will make just such a change tomorrow, one that business owners should take notice of since it has the power to change your current sites ranking on Google’s search engine!
While Google’s change is a big one, it’s actually pretty simple. It’s a change that is designed to make Google’s search results more useful for people using Google on their phones. Starting tomorrow, the algorithm will reward sites with “mobile-friendly” designs and lower those which aren’t optimized for mobile viewing. If you’re not sure what a non-friendly mobile site looks like, it’s those annoying sites you browse on that you have to zoom in and out to read all the content and eventually get bored of and leave. Google is now doing its part to put an end to annoying browsing by lowering those types of sites ranking.
It’s a shift that has been in the offing for months since Google announced it, saying it would “have a significant impact in our search results.” But as the date for implementation has approached, discussions, blogs, and forums discussing the changes have risen up all over the net. It even has its own end-times nick name, Mobilegeddon. Bring it on Google!
To test whether or not your site will be affected by Google’s changes, Google built a site that lets you type in your URL and see whether the new algorithm will help or hurt your site. According to The Economist, an analysis by the research firm Portent, which analyzed 25,000 top ranked sites and found that 10,000 failed the test—including the Department of Homeland Security. So if you’ve been looking for your lucky break, now’s the time to jump up to the lead of the pack in your industry.
In short, if you’re using Google on your phone, it’s going to get better. If you own your own business and want to test your site, test it here, if you pass, congratulations, if not, call us quick and we’ll get your site mobile ready in no time!