Good content marketing starts with making your content accessible and attractive to search engines. The Optimization Elements will help you achieve your goals by making it easier for search and social media sites to discover and display your content – driving more visitors and traffic to your content. There are no tricks here — first steps to easily implement solid SEO and search marketing practices that (if used consistently) will build your audience naturally through better placement for your content.
Start by choosing a keyword (or keyword phrase) that accurately represents the primary topic of your article. Your keywords are the “theme” for your content here. Instead of simply throwing in a few words you think might work, it’s helpful to do a little research and discover the actual words people are using to search for content on your topic.
Title for SEO
This can be the same as the actual headline of your article, or a variation on your headline that might be even more specifically related to the topic. This headline is what search engines will read, and will publicly appear in search engine results and the title bar of browsers. It’s also often displayed in social media shares. Make sure you include your primary keyword(s) in this title.
The meta description is the “snippet” of copy that appears under the main link in a search result. The description should be 160 characters or less, should be compelling and readable to human readers (not just search bots), and ideally will organically include your primary keyword.