As different social media outlets focus on retaining each member via personalized feeds, you too can implement similar strategies to build an audience and monetize the traffic via content marketing. Content marketing with an audience first approach is the key to harvesting a loyal following.
Content marketing can be deconstructed into very simple steps. Your success with this marketing strategy hinges on your ability to be consistent and deliver compelling information that solves a specific challenge for a specific demographic.
Where do you start?
Define the content mission and how your content will benefit the audience. A strong content mission is critical in refining the consistency of the material you will be creating. Ask yourself a series of specific questions pertinent to the audience. Will the content you publish help a parent in spending more time with his/her child? Will it help independent contractors easily file his/her taxes? Once you define the mission statement you will be ready to start writing.
How do you become a leading expert in content marketing within your field?
Focus on your strategies aimed at retaining your customer database via email, social, or print channels. Offering your audience subscription will be your most effective tool in building loyalty. In content marketing, you should avoid focusing on your goods and services and instead offer information both helpful to buyers and, if possible, entertaining. The quality of your marketing content is directly correlated to how your information helps your audience in accomplishing a specific mission.
How will content marketing impact your business model?
Content marketing is only effective when the content is made compelling by offering your audience both solutions and entertainment. When first engaging with this strategy, define one specific medium with which you will consistently upload new information whether it be video, text, or audio. Unlike other marketing strategies, content marketing is not a campaign but a long-term approach to building a loyal customer database through subscriptions. The results of content marketing take on average six to twelve months to materialize. By becoming a leading voice in the issues your business wishes to solve, the content you publish will become trusted by your audience and in turn they will turn to your brand to seek out your products and services.
Let JJ Creative Design enable your content marketing strategy by managing your online presence and aiding you in creating a loyal customer database.